diff --git a/.github/release-please.yml b/.github/release-please.yml
new file mode 100644
index 000000000..ffc9d112b
--- /dev/null
+++ b/.github/release-please.yml
@@ -0,0 +1,3 @@
+primaryBranch: develop
+releaseType: python
+handleGHRelease: true
diff --git a/CONTRIBUTING.md b/CONTRIBUTING.md
index 5bcdb4b5a..31aec09c3 100644
--- a/CONTRIBUTING.md
+++ b/CONTRIBUTING.md
@@ -37,3 +37,30 @@ cd professional-services-data-validator/
 python -m pip install --upgrade pip
 python -m pip install .
 ```
+
+## Conventional Commits
+
+This project uses [Conventional
+Commits](https://www.conventionalcommits.org/en/v1.0.0/) to manage the
+CHANGELOG and releases.
+
+Allowed commit prefixes are defined in the [release-please source
+code](https://github.com/googleapis/release-please/blob/master/src/releasers/python.ts):
+
+### User-facing commits
+
+- `feat: ` section: 'Features'
+- `fix: ` section: 'Bug Fixes'
+- `perf: ` section: 'Performance Improvements'
+- `deps: ` section: 'Dependencies'
+- `revert: ` section: 'Reverts'
+- `docs: ` section: 'Documentation'
+
+### Hidden commits (not shown in CHANGELOG)
+
+- `style: ` section: 'Styles', hidden: true
+- `chore: ` section: 'Miscellaneous Chores', hidden: true
+- `refactor: ` section: 'Code Refactoring', hidden: true
+- `test: ` section: 'Tests', hidden: true
+- `build: ` section: 'Build System', hidden: true
+- `ci: ` section: 'Continuous Integration', hidden: true
diff --git a/RELEASING.md b/RELEASING.md
index cf4067b94..5d61b2d3c 100644
--- a/RELEASING.md
+++ b/RELEASING.md
@@ -7,42 +7,37 @@ First, prepare a development environment. Follow the instructions in the
 install the package locally, and add any dependencies needed for testing such
 as nox or pytest.
 
-In order to build packages for distribution, also install `setuptools` and
-`wheel` into your development virtual environment.
+1. Create PyPI (https://pypi.org/) and PyPI Test (https://test.pypi.org/) accounts. Example: https://pypi.org/user/TimSwast/
 
-```
-pip install setuptools wheel
-```
+2. Configure PyPI with a `.pypirc` file: https://packaging.python.org/specifications/pypirc/#using-a-pypi-token
 
-## Prepare a release
-
-- Update [CHANGELOG.md](CHANGELOG.md) based on git commit history since last
-  release.
-
-  Template (include only those sections that apply):
+3. Have a remote named "upstream" pointing at this copy on GitHub.
 
-  ```
-  ### Features
+    ```
+    git remote add upstream git@github.com:GoogleCloudPlatform/professional-services-data-validator.git
+    ```
 
-  ### Bug Fixes
+4. Install `setuptools`, [twine](https://twine.readthedocs.io/en/latest/) CLI
+   for PyPI, and `wheel` into your development virtual environment.
 
-  ### Dependencies
+    ```
+    pip install setuptools twine wheel
+    ```
 
-  ### Documentation
+## Prepare a release
 
-  ### Internal / Testing Changes
-  ```
-- Update the version string in [setup.py](setup.py).
-- Send a pull request with your changes.
+- Review and merge PR from `release-please`. If anything needs adjusting,
+  update the files in the PR. Check that it:
+    - Updates version string in `setup.py`.
+    - Includes all expected changes in `CHANGELOG.md`.
 
 ## Build a package
 
 - After the PR is merged, checkout the main `develop` branch.
 
   ```
-  git fetch upstream develop
-  git checkout develop
-  git rebase -i upstream/develop
+  git fetch upstream --tags
+  git checkout vA.B.C
   ```
 
 - Remove any temporary files leftover from previous builds.
@@ -75,42 +70,28 @@ pip install setuptools wheel
 
 ## Publish the package
 
-- Tag the release.
+- [Optional] Upload to test PyPI. See [documentation for
+  TestPyPI](https://packaging.python.org/guides/using-testpypi/)
 
-  ```
-  git tag -a x.x.x -m 'Version x.x.x'
-  ```
+    ```
+    twine upload --repository testpypi dist/*
+    ```
 
-- Push the tag to GitHub.
+- [Optional] Try out test PyPI package
 
-  ```
-  git push upstream develop --tags
-  ```
+    ```
+    pip install --upgrade \
+      --index-url https://test.pypi.org/simple/ \
+      --extra-index-url https://pypi.org/simple \
+      google-pso-data-validator
+    ```
+
+- Upload to PyPI
+
+    ```
+    twine upload dist/*
+    ```
 
 - Find the tag in the [GitHub
   releases](https://github.com/GoogleCloudPlatform/professional-services-data-validator/releases).
-  - Copy the release notes there.
   - Upload both files from the `dist/` directory.
-
-- Upload the `.whl` wheel file, README, and CHANGELOG to [Google
-  Drive](https://drive.google.com/corp/drive/folders/1C387pJKyqOCTN0I7sIm0SP6pfHu0PrLG).
-
-- Release Version to GCS
-
-  ```
-  export PACKAGE_VERSION=X.X.X
-  gsutil cp README.md CHANGELOG.md dist/google_pso_data_validator-${PACKAGE_VERSION}-py3-none-any.whl dist/google-pso-data-validator-${PACKAGE_VERSION}.tar.gz gs://professional-services-data-validator/releases/${PACKAGE_VERSION}/
-  gsutil -m acl ch -u AllUsers:R gs://professional-services-data-validator/releases/${PACKAGE_VERSION}/**
-  ```
-
-- Release Latest to GCS
-
-  ```
-  export PACKAGE_VERSION=X.X.X
-
-  gsutil cp README.md CHANGELOG.md gs://professional-services-data-validator/releases/latest/
-  gsutil cp dist/google_pso_data_validator-${PACKAGE_VERSION}-py3-none-any.whl gs://professional-services-data-validator/releases/latest/google_pso_data_validator-latest-py3-none-any.whl
-  gsutil cp dist/google-pso-data-validator-${PACKAGE_VERSION}.tar.gz gs://professional-services-data-validator/releases/latest/google-pso-data-validator-latest.tar.gz
-
-  gsutil -m acl ch -u AllUsers:R gs://professional-services-data-validator/releases/latest/**
-  ```
diff --git a/setup.cfg b/setup.cfg
new file mode 100644
index 000000000..33409926e
--- /dev/null
+++ b/setup.cfg
@@ -0,0 +1,18 @@
+# -*- coding: utf-8 -*-
+#
+# Copyright 2021 Google LLC
+#
+# Licensed under the Apache License, Version 2.0 (the "License");
+# you may not use this file except in compliance with the License.
+# You may obtain a copy of the License at
+#
+#     https://www.apache.org/licenses/LICENSE-2.0
+#
+# Unless required by applicable law or agreed to in writing, software
+# distributed under the License is distributed on an "AS IS" BASIS,
+# WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
+# See the License for the specific language governing permissions and
+# limitations under the License.
+
+[bdist_wheel]
+universal = 1