diff --git a/controller/kustomization.yml b/controller/kustomization.yml
index f2e3df8..2b88e80 100644
--- a/controller/kustomization.yml
+++ b/controller/kustomization.yml
@@ -27,6 +27,6 @@ generatorOptions:
 images:
   - name: nginx-controller
     newName: registry.k8s.io/ingress-nginx/controller
-    newTag: "v1.9.6"
+    newTag: "v1.10.0"
 
 ...