From 4574bd9a8f594cf7939c02cb1f76b25330f5022c Mon Sep 17 00:00:00 2001 From: bretg Date: Tue, 9 Jul 2024 12:08:36 -0400 Subject: [PATCH] PBS FAQ schain (#5491) * PBS FAQ schain * Update prebid-server-faq.md --- faq/prebid-server-faq.md | 6 ++++++ 1 file changed, 6 insertions(+) diff --git a/faq/prebid-server-faq.md b/faq/prebid-server-faq.md index 5f6ad81c19..7e53c75dc8 100644 --- a/faq/prebid-server-faq.md +++ b/faq/prebid-server-faq.md @@ -257,6 +257,12 @@ Sure. The main endpoint you're going to utilize is the [auction endpoint](/prebi Publishers should be careful to list all their bidding partners in their ads.txt file. Bidders without an entry in ads.txt may be perceived by DSPs as unauthorized sources of your inventory. The domain for any ads.txt [inventory partners](https://github.com/InteractiveAdvertisingBureau/openrtb2.x/blob/dc71586842e648e89c1bbe6c666ffac8ff010a96/2.6.md?plain=1#L1752), if one exists, should be specified with a `setConfig({ortb2.site.inventorypartnerdomain})` call. For details of the specification of ads.txt entries, see [ads.txt v1.1](https://iabtechlab.com/wp-content/uploads/2022/04/Ads.txt-1.1.pdf) +## Does Prebid Server count as a hop in the supply chain? + +That depends on how Prebid Server is set up. In general, no, PBS does not add an entry to the `schain`. But a PBS [managed service](https://prebid.org/managed-services/) could be configured to add to the schain. + +The supply chain is meant to track financial arrangements, and PBS is basically a simple proxy server that does not insert itself into the money flow by default. Most PBS managed services require the publisher to have a direct financial relationship with each bidder, but there may be managed services that handle the money. + ## How can I help with Prebid Server? Generally, people and companies will work on features and bug fixes that directly affect them. The process is: