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Prebid.js analytics adapter

pbjs_analytics_gtm is a Predid.js analytics adapter for Google Analytics integrated with Google Tag Manager.

Table of Content

  • [GTM Setup](#GTM Setup)
  • [Adapter Setup](#Adapter Setup)

GTM Setup

First you need to prepare your Google Tag Manager to collect events and send them to Google Analytics.
You'll need 6 variables, 1 tag and 1 trigger.

GTM Variables

  • Create a "Google Analytics settings" variable with your Google Analytics Tracking ID. For the documentation we will name it 'GA Setup'
  • Create 5 Data Layer Variables with theses settings :
    • Name : Event Action, Data Layer Variable Name : eventAction, Data Layer Version : Version 2
    • Name : Event Category, Data Layer Variable Name : eventCategory, Data Layer Version : Version 2
    • Name : Event Label, Data Layer Variable Name : eventLabel, Data Layer Version : Version 2
    • Name : Event Value, Data Layer Variable Name : eventValue, Data Layer Version : Version 2
    • Name : Event Non Interaction, Data Layer Variable Name : eventNonInteraction, Data Layer Version : Version 1

Variable configuration

GTM Trigger

  • Create a Trigger with theses settings :
    • Name : event GAEvent
    • Triger Type : Custom Event
    • Event name : GAEvent

Trigger configuration

GTM Tag

  • Create a Tag with theses settings :
    • Tag Type : Google Analytics - Universal Analytics
    • Track Type : Event
    • Category : {{ Event Category }}
    • Action : {{ Event Action }}
    • Label : {{ Event Label }}
    • Value : {{ Event Value }}
    • Non-Interaction Hit : {{ Event Non Interaction }}
    • Google Analytics settings : {{ GA Setup }}

Tag configuration