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Google Universal Analytics - All Dimensions and Metrics backup - MarekLecian.tsv
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Google Universal Analytics - All Dimensions and Metrics backup - MarekLecian.tsv
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id type dataType group uiName description allowedInSegments _blockspring_type calculation
ga:userType DIMENSION STRING User User Type A boolean indicating if a user is new or returning. Possible values: New Visitor, Returning Visitor. TRUE text
ga:sessionCount DIMENSION STRING User Count of Sessions The session index for a user. Each session from a unique user will get its own incremental index starting from 1 for the first session. Subsequent sessions do not change previous session indicies. For example, if a certain user has 4 sessions to your website, sessionCount for that user will have 4 distinct values of '1' through '4'. TRUE text
ga:daysSinceLastSession DIMENSION STRING User Days Since Last Session The number of days elapsed since users last visited your property. Used to calculate user loyalty. TRUE text
ga:userDefinedValue DIMENSION STRING User User Defined Value The value provided when you define custom user segments for your property. TRUE text
ga:users METRIC INTEGER User Users The total number of users for the requested time period. number
ga:newUsers METRIC INTEGER User New Users The number of users whose session was marked as a first-time session. TRUE number
ga:percentNewSessions METRIC PERCENT User % New Sessions The percentage of sessions by people who had never visited your property before. number ga:newUsers / ga:sessions
ga:1dayUsers METRIC INTEGER User 1 Day Active Users Total number of 1-day active users for each day in the requested time period. At least one of ga:nthDay, ga:date, or ga:day must be specified as a dimension in order to query this metric. For the given date the returned value will be the total unique users for the 1 day period ending on the given date. number
ga:7dayUsers METRIC INTEGER User 7 Day Active Users Total number of 7-day active users for each day in the requested time period. At least one of ga:nthDay, ga:date, or ga:day must be specified as a dimension in order to query this metric. For the given date the returned value will be the total unique users for the 7 day period ending on the given date. number
ga:14dayUsers METRIC INTEGER User 14 Day Active Users Total number of 14-day active users for each day in the requested time period. At least one of ga:nthDay, ga:date, or ga:day must be specified as a dimension in order to query this metric. For the given date the returned value will be the total unique users for the 14 day period ending on the given date. number
ga:30dayUsers METRIC INTEGER User 30 Day Active Users Total number of 30-day active users for each day in the requested time period. At least one of ga:nthDay, ga:date, or ga:day must be specified as a dimension in order to query this metric. For the given date the returned value will be the total unique users for the 30 day period ending on the given date. number
ga:sessionDurationBucket DIMENSION STRING Session Session Duration The length of a session measured in seconds and reported in second increments. The value returned is a string. TRUE text
ga:sessions METRIC INTEGER Session Sessions The total number of sessions. TRUE number
ga:bounces METRIC INTEGER Session Bounces The total number of single page (or single engagement hit) sessions for your property. TRUE number
ga:bounceRate METRIC PERCENT Session Bounce Rate The percentage of single-page session (i.e., session in which the person left your property from the first page). number ga:bounces / ga:sessions
ga:sessionDuration METRIC TIME Session Session Duration The total duration of user sessions represented in total seconds. TRUE number
ga:avgSessionDuration METRIC TIME Session Avg. Session Duration The average duration of user sessions represented in total seconds. number ga:sessionDuration / ga:sessions
ga:referralPath DIMENSION STRING Traffic Sources Referral Path The path of the referring URL (e.g. document.referrer). If someone places a link to your property on their website, this element contains the path of the page that contains the referring link. TRUE text
ga:fullReferrer DIMENSION STRING Traffic Sources Full Referrer The full referring URL including the hostname and path. text
ga:campaign DIMENSION STRING Traffic Sources Campaign When using manual campaign tracking, the value of the utm_campaign campaign tracking parameter. When using AdWords autotagging, the name(s) of the online ad campaign that you use for your property. Otherwise the value (not set) is used. TRUE text
ga:source DIMENSION STRING Traffic Sources Source The source of referrals. When using manual campaign tracking, the value of the utm_source campaign tracking parameter. When using AdWords autotagging, the value is google. Otherwise the domain of the source referring the user (e.g. document.referrer). The value may also contain a port address. If the user arrived without a referrer, the value is (direct) TRUE text
ga:medium DIMENSION STRING Traffic Sources Medium The type of referrals. When using manual campaign tracking, the value of the utm_medium campaign tracking parameter. When using AdWords autotagging, the value is ppc. If the user comes from a search engine detected by Google Analytics, the value is organic. If the referrer is not a search engine, the value is referral. If the users came directly to the property, and document.referrer is empty, the value is (none). TRUE text
ga:sourceMedium DIMENSION STRING Traffic Sources Source / Medium Combined values of ga:source and ga:medium. TRUE text
ga:keyword DIMENSION STRING Traffic Sources Keyword When using manual campaign tracking, the value of the utm_term campaign tracking parameter. When using AdWords autotagging or if a user used organic search to reach your property, the keywords used by users to reach your property. Otherwise the value is (not set). TRUE text
ga:adContent DIMENSION STRING Traffic Sources Ad Content When using manual campaign tracking, the value of the utm_content campaign tracking parameter. When using AdWords autotagging, the first line of the text for your online Ad campaign. If you are using mad libs for your AdWords content, this field displays the keywords you provided for the mad libs keyword match. Otherwise the value is (not set) TRUE text
ga:socialNetwork DIMENSION STRING Traffic Sources Social Network Name of the social network. This can be related to the referring social network for traffic sources, or to the social network for social data hub activities. E.g. Google+, Blogger, etc. text
ga:hasSocialSourceReferral DIMENSION STRING Traffic Sources Social Source Referral Indicates sessions that arrived to the property from a social source. The possible values are Yes or No where the first letter is capitalized. text
ga:organicSearches METRIC INTEGER Traffic Sources Organic Searches The number of organic searches that happened within a session. This metric is search engine agnostic. number
ga:adGroup DIMENSION STRING Adwords Ad Group The name of your AdWords ad group. TRUE text
ga:adSlot DIMENSION STRING Adwords Ad Slot The location of the advertisement on the hosting page (Top, RHS, or not set). TRUE text
ga:adDistributionNetwork DIMENSION STRING Adwords Ad Distribution Network The networks used to deliver your ads (Content, Search, Search partners, etc.). text
ga:adMatchType DIMENSION STRING Adwords Query Match Type The match types applied for the search term the user had input(Phrase, Exact, Broad, etc.). Ads on the content network are identified as "Content network". Details: https://support.google.com/adwords/answer/2472708?hl=en text
ga:adKeywordMatchType DIMENSION STRING Adwords Keyword Match Type The match types applied to your keywords (Phrase, Exact, Broad). Details: https://support.google.com/adwords/answer/2472708?hl=en text
ga:adMatchedQuery DIMENSION STRING Adwords Matched Search Query The search queries that triggered impressions of your AdWords ads. text
ga:adPlacementDomain DIMENSION STRING Adwords Placement Domain The domains where your ads on the content network were placed. text
ga:adPlacementUrl DIMENSION STRING Adwords Placement URL The URLs where your ads on the content network were placed. text
ga:adFormat DIMENSION STRING Adwords Ad Format Your AdWords ad formats (Text, Image, Flash, Video, etc.). text
ga:adTargetingType DIMENSION STRING Adwords Targeting Type How your AdWords ads were targeted (keyword, placement, and vertical targeting, etc.). TRUE text
ga:adTargetingOption DIMENSION STRING Adwords Placement Type How you manage your ads on the content network. Values are Automatic placements or Managed placements. text
ga:adDisplayUrl DIMENSION STRING Adwords Display URL The URLs your AdWords ads displayed. text
ga:adDestinationUrl DIMENSION STRING Adwords Destination URL The URLs to which your AdWords ads referred traffic. text
ga:adwordsCustomerID DIMENSION STRING Adwords AdWords Customer ID A string. Corresponds to AdWords API AccountInfo.customerId. text
ga:adwordsCampaignID DIMENSION STRING Adwords AdWords Campaign ID A string. Corresponds to AdWords API Campaign.id. text
ga:adwordsAdGroupID DIMENSION STRING Adwords AdWords Ad Group ID A string. Corresponds to AdWords API AdGroup.id. text
ga:adwordsCreativeID DIMENSION STRING Adwords AdWords Creative ID A string. Corresponds to AdWords API Ad.id. text
ga:adwordsCriteriaID DIMENSION STRING Adwords AdWords Criteria ID A string corresponding to the AdWords API Criterion.id. The geographical targeting Criteria IDs can be found at: https://developers.google.com/analytics/devguides/collection/protocol/v1/geoid text
ga:impressions METRIC INTEGER Adwords Impressions Total number of campaign impressions. number
ga:adClicks METRIC INTEGER Adwords Clicks The total number of times users have clicked on an ad to reach your property. number
ga:adCost METRIC CURRENCY Adwords Cost Derived cost for the advertising campaign. The currency for this value is based on the currency that you set in your AdWords account. number
ga:CPM METRIC CURRENCY Adwords CPM Cost per thousand impressions. number ga:adCost / (ga:impressions / 1000)
ga:CPC METRIC CURRENCY Adwords CPC Cost to advertiser per click. number ga:adCost / ga:adClicks
ga:CTR METRIC PERCENT Adwords CTR Click-through-rate for your ad. This is equal to the number of clicks divided by the number of impressions for your ad (e.g. how many times users clicked on one of your ads where that ad appeared). number ga:adClicks / ga:impressions
ga:costPerTransaction METRIC CURRENCY Adwords Cost per Transaction The cost per transaction for your property. number (ga:adCost) / (ga:transactions)
ga:costPerGoalConversion METRIC CURRENCY Adwords Cost per Goal Conversion The cost per goal conversion for your property. number (ga:adCost) / (ga:goalCompletionsAll)
ga:costPerConversion METRIC CURRENCY Adwords Cost per Conversion The cost per conversion (including ecommerce and goal conversions) for your property. number (ga:adCost) / (ga:transactions + ga:goalCompletionsAll)
ga:RPC METRIC CURRENCY Adwords RPC RPC or revenue-per-click is the average revenue (from ecommerce sales and/or goal value) you received for each click on one of your search ads. number (ga:transactionRevenue + ga:goalValueAll) / ga:adClicks
ga:ROAS METRIC PERCENT Adwords ROAS Return On Ad Spend (ROAS) is the total transaction revenue and goal value divided by derived advertising cost. number (ga:transactionRevenue + ga:goalValueAll) / ga:adCost
ga:adQueryWordCount DIMENSION STRING Adwords Query Word Count The number of words in the search query. text
ga:goalCompletionLocation DIMENSION STRING Goal Conversions Goal Completion Location The page path or screen name that matched any destination type goal completion. text
ga:goalPreviousStep1 DIMENSION STRING Goal Conversions Goal Previous Step - 1 The page path or screen name that matched any destination type goal, one step prior to the goal completion location. text
ga:goalPreviousStep2 DIMENSION STRING Goal Conversions Goal Previous Step - 2 The page path or screen name that matched any destination type goal, two steps prior to the goal completion location. text
ga:goalPreviousStep3 DIMENSION STRING Goal Conversions Goal Previous Step - 3 The page path or screen name that matched any destination type goal, three steps prior to the goal completion location. text
ga:goalXXStarts METRIC INTEGER Goal Conversions Goal XX Starts The total number of starts for the requested goal number. TRUE number
ga:goalStartsAll METRIC INTEGER Goal Conversions Goal Starts The total number of starts for all goals defined for your profile. TRUE number
ga:goalXXCompletions METRIC INTEGER Goal Conversions Goal XX Completions The total number of completions for the requested goal number. TRUE number
ga:goalCompletionsAll METRIC INTEGER Goal Conversions Goal Completions The total number of completions for all goals defined for your profile. TRUE number
ga:goalXXValue METRIC CURRENCY Goal Conversions Goal XX Value The total numeric value for the requested goal number. TRUE number
ga:goalValueAll METRIC CURRENCY Goal Conversions Goal Value The total numeric value for all goals defined for your profile. TRUE number
ga:goalValuePerSession METRIC CURRENCY Goal Conversions Per Session Goal Value The average goal value of a session. number ga:goalValueAll / ga:sessions
ga:goalXXConversionRate METRIC PERCENT Goal Conversions Goal XX Conversion Rate The percentage of sessions which resulted in a conversion to the requested goal number. number ga:goalXXCompletions / ga:sessions
ga:goalConversionRateAll METRIC PERCENT Goal Conversions Goal Conversion Rate The percentage of sessions which resulted in a conversion to at least one of your goals. number ga:goalCompletionsAll / ga:sessions
ga:goalXXAbandons METRIC INTEGER Goal Conversions Goal XX Abandoned Funnels The number of times users started conversion activity on the requested goal number without actually completing it. number (ga:goalXXStarts - ga:goalXXCompletions)
ga:goalAbandonsAll METRIC INTEGER Goal Conversions Abandoned Funnels The overall number of times users started goals without actually completing them. number (ga:goalStartsAll - ga:goalCompletionsAll)
ga:goalXXAbandonRate METRIC PERCENT Goal Conversions Goal XX Abandonment Rate The rate at which the requested goal number was abandoned. number ((ga:goalXXStarts - ga:goalXXCompletions)) / (ga:goalXXStarts)
ga:goalAbandonRateAll METRIC PERCENT Goal Conversions Total Abandonment Rate The rate at which goals were abandoned. number ((ga:goalStartsAll - ga:goalCompletionsAll)) / (ga:goalStartsAll)
ga:browser DIMENSION STRING Platform or Device Browser The names of browsers used by users to your website. For example, Internet Explorer or Firefox. TRUE text
ga:browserVersion DIMENSION STRING Platform or Device Browser Version The browser versions used by users to your website. For example, 2.0.0.14 TRUE text
ga:operatingSystem DIMENSION STRING Platform or Device Operating System The operating system used by your users. For example, Windows, Linux , Macintosh, iPhone, iPod. TRUE text
ga:operatingSystemVersion DIMENSION STRING Platform or Device Operating System Version The version of the operating system used by your users, such as XP for Windows or PPC for Macintosh. TRUE text
ga:mobileDeviceBranding DIMENSION STRING Platform or Device Mobile Device Branding Mobile manufacturer or branded name. TRUE text
ga:mobileDeviceModel DIMENSION STRING Platform or Device Mobile Device Model Mobile device model. TRUE text
ga:mobileInputSelector DIMENSION STRING Platform or Device Mobile Input Selector Selector used on the mobile device (e.g.: touchscreen, joystick, clickwheel, stylus). TRUE text
ga:mobileDeviceInfo DIMENSION STRING Platform or Device Mobile Device Info The branding, model, and marketing name used to identify the mobile device. TRUE text
ga:mobileDeviceMarketingName DIMENSION STRING Platform or Device Mobile Device Marketing Name The marketing name used for the mobile device. TRUE text
ga:deviceCategory DIMENSION STRING Platform or Device Device Category The type of device: desktop, tablet, or mobile. TRUE text
ga:continent DIMENSION STRING Geo Network Continent The continents of users, derived from IP addresses or Geographical IDs. TRUE text
ga:subContinent DIMENSION STRING Geo Network Sub Continent The sub-continent of users, derived from IP addresses or Geographical IDs. For example, Polynesia or Northern Europe. TRUE text
ga:country DIMENSION STRING Geo Network Country The country of users, derived from IP addresses or Geographical IDs. TRUE text
ga:region DIMENSION STRING Geo Network Region The region of users, derived from IP addresses or Geographical IDs. In the U.S., a region is a state, such as New York. TRUE text
ga:metro DIMENSION STRING Geo Network Metro The Designated Market Area (DMA) from where traffic arrived. TRUE text
ga:city DIMENSION STRING Geo Network City The cities of users, derived from IP addresses or Geographical IDs. TRUE text
ga:latitude DIMENSION STRING Geo Network Latitude The approximate latitude of the user's city. Derived from IP addresses or Geographical IDs. Locations north of the equator are represented by positive values and locations south of the equator by negative values. text
ga:longitude DIMENSION STRING Geo Network Longitude The approximate longitude of the user's city. Derived from IP addresses or Geographical IDs. Locations east of the meridian are represented by positive values and locations west of the meridian by negative values. text
ga:networkDomain DIMENSION STRING Geo Network Network Domain The domain name of the ISPs used by users. This is derived from the domain name registered to the IP address. TRUE text
ga:networkLocation DIMENSION STRING Geo Network Service Provider The name of service providers used to reach your property. For example, if most users to your website come via the major service providers for cable internet, you will see the names of those cable service providers in this element. TRUE text
ga:flashVersion DIMENSION STRING System Flash Version The versions of Flash supported by users' browsers, including minor versions. TRUE text
ga:javaEnabled DIMENSION STRING System Java Support Indicates Java support for users' browsers. The possible values are Yes or No where the first letter must be capitalized. TRUE text
ga:language DIMENSION STRING System Language The language provided by the HTTP Request for the browser. Values are given as an ISO-639 code (e.g. en-gb for British English). TRUE text
ga:screenColors DIMENSION STRING System Screen Colors The color depth of users' monitors, as retrieved from the DOM of the user's browser. For example 4-bit, 8-bit, 24-bit, or undefined-bit. TRUE text
ga:sourcePropertyDisplayName DIMENSION STRING System Source Property Display Name Source property display name of roll-up properties. This is valid only for roll-up properties. TRUE text
ga:sourcePropertyTrackingId DIMENSION STRING System Source Property Tracking ID Source property tracking ID of roll-up properties. This is valid only for roll-up properties. TRUE text
ga:screenResolution DIMENSION STRING System Screen Resolution The screen resolution of users' screens. For example: 1024x738. TRUE text
ga:socialActivityEndorsingUrl DIMENSION STRING Social Activities Endorsing URL For a social data hub activity, this value represents the URL of the social activity (e.g. the Google+ post URL, the blog comment URL, etc.) text
ga:socialActivityDisplayName DIMENSION STRING Social Activities Display Name For a social data hub activity, this value represents the title of the social activity posted by the social network user. text
ga:socialActivityPost DIMENSION STRING Social Activities Social Activity Post For a social data hub activity, this value represents the content of the social activity posted by the social network user (e.g. The message content of a Google+ post) text
ga:socialActivityTimestamp DIMENSION STRING Social Activities Social Activity Timestamp For a social data hub activity, this value represents when the social activity occurred on the social network. text
ga:socialActivityUserHandle DIMENSION STRING Social Activities Social User Handle For a social data hub activity, this value represents the social network handle (e.g. name or ID) of the user who initiated the social activity. text
ga:socialActivityUserPhotoUrl DIMENSION STRING Social Activities User Photo URL For a social data hub activity, this value represents the URL of the photo associated with the user's social network profile. text
ga:socialActivityUserProfileUrl DIMENSION STRING Social Activities User Profile URL For a social data hub activity, this value represents the URL of the associated user's social network profile. text
ga:socialActivityContentUrl DIMENSION STRING Social Activities Shared URL For a social data hub activity, this value represents the URL shared by the associated social network user. text
ga:socialActivityTagsSummary DIMENSION STRING Social Activities Social Tags Summary For a social data hub activity, this is a comma-separated set of tags associated with the social activity. text
ga:socialActivityAction DIMENSION STRING Social Activities Originating Social Action For a social data hub activity, this value represents the type of social action associated with the activity (e.g. vote, comment, +1, etc.). text
ga:socialActivityNetworkAction DIMENSION STRING Social Activities Social Network and Action For a social data hub activity, this value represents the type of social action and the social network where the activity originated. text
ga:socialActivities METRIC INTEGER Social Activities Data Hub Activities The total number of activities where a content URL was shared / mentioned on a social data hub partner network. number
ga:hostname DIMENSION STRING Page Tracking Hostname The hostname from which the tracking request was made. TRUE text
ga:pagePath DIMENSION STRING Page Tracking Page A page on your website specified by path and/or query parameters. Use in conjunction with hostname to get the full URL of the page. TRUE text
ga:pagePathLevel1 DIMENSION STRING Page Tracking Page path level 1 This dimension rolls up all the page paths in the first hierarchical level in pagePath. text
ga:pagePathLevel2 DIMENSION STRING Page Tracking Page path level 2 This dimension rolls up all the page paths in the second hierarchical level in pagePath. text
ga:pagePathLevel3 DIMENSION STRING Page Tracking Page path level 3 This dimension rolls up all the page paths in the third hierarchical level in pagePath. text
ga:pagePathLevel4 DIMENSION STRING Page Tracking Page path level 4 This dimension rolls up all the page paths into hierarchical levels. Up to 4 pagePath levels maybe specified. All additional levels in the pagePath hierarchy are also rolled up in this dimension. text
ga:pageTitle DIMENSION STRING Page Tracking Page Title The title of a page. Keep in mind that multiple pages might have the same page title. TRUE text
ga:landingPagePath DIMENSION STRING Page Tracking Landing Page The first page in a user's session, or landing page. TRUE text
ga:secondPagePath DIMENSION STRING Page Tracking Second Page The second page in a user's session. text
ga:exitPagePath DIMENSION STRING Page Tracking Exit Page The last page in a user's session, or exit page. TRUE text
ga:previousPagePath DIMENSION STRING Page Tracking Previous Page Path A page that was visited before another page on the same property. Typically used with the pagePath dimension. text
ga:pageDepth DIMENSION STRING Page Tracking Page Depth The number of pages visited by users during a session. The value is a histogram that counts pageviews across a range of possible values. In this calculation, all sessions will have at least one pageview, and some percentage of sessions will have more. TRUE text
ga:pageValue METRIC CURRENCY Page Tracking Page Value The average value of this page or set of pages. Page Value is (ga:transactionRevenue + ga:goalValueAll) / ga:uniquePageviews (for the page or set of pages). number
ga:entrances METRIC INTEGER Page Tracking Entrances The number of entrances to your property measured as the first pageview in a session. Typically used with landingPagePath TRUE number
ga:entranceRate METRIC PERCENT Page Tracking Entrances / Pageviews The percentage of pageviews in which this page was the entrance. number ga:entrances / ga:pageviews
ga:pageviews METRIC INTEGER Page Tracking Pageviews The total number of pageviews for your property. TRUE number
ga:pageviewsPerSession METRIC FLOAT Page Tracking Pages / Session The average number of pages viewed during a session, including repeated views of a single page. number ga:pageviews / ga:sessions
ga:contentGroupUniqueViewsXX METRIC INTEGER Content Grouping Unique Views XX The number of unique content group views. Content group views within different sessions count as separate unique content view. This takes into account both the pagePath and pageTitle to determine uniqueness. number
ga:uniquePageviews METRIC INTEGER Page Tracking Unique Pageviews The number of unique page views. Page views within different sessions count as separate unique page views. This takes into account both the pagePath and pageTitle to determine uniqueness. TRUE number
ga:timeOnPage METRIC TIME Page Tracking Time on Page How long a user spent on a particular page in seconds. Calculated by subtracting the initial view time for a particular page from the initial view time for a subsequent page. Thus, this metric does not apply to exit pages for your property. TRUE number
ga:avgTimeOnPage METRIC TIME Page Tracking Avg. Time on Page The average amount of time users spent viewing this page or a set of pages. number ga:timeOnPage / (ga:pageviews - ga:exits)
ga:exits METRIC INTEGER Page Tracking Exits The number of exits from your property. TRUE number
ga:exitRate METRIC PERCENT Page Tracking % Exit The percentage of exits from your property that occurred out of the total page views. number ga:exits / (ga:pageviews + ga:screenviews)
ga:searchUsed DIMENSION STRING Internal Search Site Search Status A boolean to distinguish whether internal search was used in a session. Values are Visits With Site Search and Visits Without Site Search. TRUE text
ga:searchKeyword DIMENSION STRING Internal Search Search Term Search terms used by users within your property. TRUE text
ga:searchKeywordRefinement DIMENSION STRING Internal Search Refined Keyword Subsequent keyword search terms or strings entered by users after a given initial string search. TRUE text
ga:searchCategory DIMENSION STRING Internal Search Site Search Category The categories used for the internal search if you have this enabled for your profile. For example, you might have product categories such as electronics, furniture, or clothing. TRUE text
ga:searchStartPage DIMENSION STRING Internal Search Start Page A page where the user initiated an internal search. text
ga:searchDestinationPage DIMENSION STRING Internal Search Destination Page The page the user immediately visited after performing an internal search on your site. (Usually the search results page). text
ga:searchAfterDestinationPage DIMENSION STRING Internal Search Search Destination Page A page that the user visited after performing an internal search on your site. TRUE text
ga:searchResultViews METRIC INTEGER Internal Search Results Pageviews The number of times a search result page was viewed after performing a search. number
ga:searchUniques METRIC INTEGER Internal Search Total Unique Searches The total number of unique keywords from internal searches within a session. For example if "shoes" was searched for 3 times in a session, it will be only counted once. TRUE number
ga:avgSearchResultViews METRIC FLOAT Internal Search Results Pageviews / Search The average number of times people viewed a search results page after performing a search. number ga:searchResultViews / ga:searchUniques
ga:searchSessions METRIC INTEGER Internal Search Sessions with Search The total number of sessions that included an internal search TRUE number
ga:percentSessionsWithSearch METRIC PERCENT Internal Search % Sessions with Search The percentage of sessions with search. number ga:searchSessions / ga:sessions
ga:searchDepth METRIC INTEGER Internal Search Search Depth The total number of subsequent page views made after a use of your internal search feature. TRUE number
ga:avgSearchDepth METRIC FLOAT Internal Search Average Search Depth The average number of pages people viewed after performing a search. number ga:searchDepth / ga:searchUniques
ga:searchRefinements METRIC INTEGER Internal Search Search Refinements The total number of times a refinement (transition) occurs between internal search keywords within a session. For example if the sequence of keywords is: "shoes", "shoes", "pants", "pants", this metric will be one because the transition between "shoes" and "pants" is different. TRUE number
ga:percentSearchRefinements METRIC PERCENT Internal Search % Search Refinements The percentage of number of times a refinement (i.e., transition) occurs between internal search keywords within a session. number ga:searchRefinements / ga:searchResultViews
ga:searchDuration METRIC TIME Internal Search Time after Search The session duration where a use of your internal search feature occurred. TRUE number
ga:avgSearchDuration METRIC TIME Internal Search Time after Search The average time (in seconds) users spent on your property after searching. number ga:searchDuration / ga:searchUniques
ga:searchExits METRIC INTEGER Internal Search Search Exits The number of exits on your site that occurred following a search result from your internal search feature. TRUE number
ga:searchExitRate METRIC PERCENT Internal Search % Search Exits The percentage of searches that resulted in an immediate exit from your property. number ga:searchExits / ga:searchUniques
ga:searchGoalXXConversionRate METRIC PERCENT Internal Search Site Search Goal XX Conversion Rate The percentage of search sessions (i.e., sessions that included at least one search) which resulted in a conversion to the requested goal number. number ga:goalXXCompletions / ga:searchUniques
ga:searchGoalConversionRateAll METRIC PERCENT Internal Search Site Search Goal Conversion Rate The percentage of search sessions (i.e., sessions that included at least one search) which resulted in a conversion to at least one of your goals. number ga:goalCompletionsAll / ga:searchUniques
ga:goalValueAllPerSearch METRIC CURRENCY Internal Search Per Search Goal Value The average goal value of a search. number ga:goalValueAll / ga:searchUniques
ga:pageLoadTime METRIC INTEGER Site Speed Page Load Time (ms) Total Page Load Time is the amount of time (in milliseconds) it takes for pages from the sample set to load, from initiation of the pageview (e.g. click on a page link) to load completion in the browser. number
ga:pageLoadSample METRIC INTEGER Site Speed Page Load Sample The sample set (or count) of pageviews used to calculate the average page load time. number
ga:avgPageLoadTime METRIC FLOAT Site Speed Avg. Page Load Time (sec) The average amount of time (in seconds) it takes for pages from the sample set to load, from initiation of the pageview (e.g. click on a page link) to load completion in the browser. number (ga:pageLoadTime / ga:pageLoadSample / 1000)
ga:domainLookupTime METRIC INTEGER Site Speed Domain Lookup Time (ms) The total amount of time (in milliseconds) spent in DNS lookup for this page among all samples. number
ga:avgDomainLookupTime METRIC FLOAT Site Speed Avg. Domain Lookup Time (sec) The average amount of time (in seconds) spent in DNS lookup for this page. number (ga:domainLookupTime / ga:speedMetricsSample / 1000)
ga:pageDownloadTime METRIC INTEGER Site Speed Page Download Time (ms) The total amount of time (in milliseconds) to download this page among all samples. number
ga:avgPageDownloadTime METRIC FLOAT Site Speed Avg. Page Download Time (sec) The average amount of time (in seconds) to download this page. number (ga:pageDownloadTime / ga:speedMetricsSample / 1000)
ga:redirectionTime METRIC INTEGER Site Speed Redirection Time (ms) The total amount of time (in milliseconds) spent in redirects before fetching this page among all samples. If there are no redirects, the value for this metric is expected to be 0. number
ga:avgRedirectionTime METRIC FLOAT Site Speed Avg. Redirection Time (sec) The average amount of time (in seconds) spent in redirects before fetching this page. If there are no redirects, the value for this metric is expected to be 0. number (ga:redirectionTime / ga:speedMetricsSample / 1000)
ga:serverConnectionTime METRIC INTEGER Site Speed Server Connection Time (ms) The total amount of time (in milliseconds) spent in establishing TCP connection for this page among all samples. number
ga:avgServerConnectionTime METRIC FLOAT Site Speed Avg. Server Connection Time (sec) The average amount of time (in seconds) spent in establishing TCP connection for this page. number (ga:serverConnectionTime / ga:speedMetricsSample / 1000)
ga:serverResponseTime METRIC INTEGER Site Speed Server Response Time (ms) The total amount of time (in milliseconds) your server takes to respond to a user request among all samples, including the network time from user's location to your server. number
ga:avgServerResponseTime METRIC FLOAT Site Speed Avg. Server Response Time (sec) The average amount of time (in seconds) your server takes to respond to a user request, including the network time from user's location to your server. number (ga:serverResponseTime / ga:speedMetricsSample / 1000)
ga:speedMetricsSample METRIC INTEGER Site Speed Speed Metrics Sample The sample set (or count) of pageviews used to calculate the averages for site speed metrics. This metric is used in all site speed average calculations including avgDomainLookupTime, avgPageDownloadTime, avgRedirectionTime, avgServerConnectionTime, and avgServerResponseTime. number
ga:domInteractiveTime METRIC INTEGER Site Speed Document Interactive Time (ms) The time the browser takes (in milliseconds) to parse the document (DOMInteractive), including the network time from the user's location to your server. At this time, the user can interact with the Document Object Model even though it is not fully loaded. number
ga:avgDomInteractiveTime METRIC FLOAT Site Speed Avg. Document Interactive Time (sec) The average time (in seconds) it takes the browser to parse the document and execute deferred and parser-inserted scripts including the network time from the user's location to your server. number (ga:domInteractiveTime / ga:domLatencyMetricsSample / 1000)
ga:domContentLoadedTime METRIC INTEGER Site Speed Document Content Loaded Time (ms) The time the browser takes (in milliseconds) to parse the document and execute deferred and parser-inserted scripts (DOMContentLoaded), including the network time from the user's location to your server. Parsing of the document is finished, the Document Object Model is ready, but referenced style sheets, images, and subframes may not be finished loading. This event is often the starting point for javascript framework execution, e.g., JQuery's onready() callback, etc. number
ga:avgDomContentLoadedTime METRIC FLOAT Site Speed Avg. Document Content Loaded Time (sec) The average time (in seconds) it takes the browser to parse the document. number (ga:domContentLoadedTime / ga:domLatencyMetricsSample / 1000)
ga:domLatencyMetricsSample METRIC INTEGER Site Speed DOM Latency Metrics Sample The sample set (or count) of pageviews used to calculate the averages for site speed DOM metrics. This metric is used in the avgDomContentLoadedTime and avgDomInteractiveTime calculations. number
ga:appInstallerId DIMENSION STRING App Tracking App Installer ID ID of the installer (e.g., Google Play Store) from which the app was downloaded. By default, the app installer id is set based on the PackageManager#getInstallerPackageName method. TRUE text
ga:appVersion DIMENSION STRING App Tracking App Version The version of the application. TRUE text
ga:appName DIMENSION STRING App Tracking App Name The name of the application. TRUE text
ga:appId DIMENSION STRING App Tracking App ID The ID of the application. TRUE text
ga:screenName DIMENSION STRING App Tracking Screen Name The name of the screen. TRUE text
ga:screenDepth DIMENSION STRING App Tracking Screen Depth The number of screenviews per session reported as a string. Can be useful for historgrams. TRUE text
ga:landingScreenName DIMENSION STRING App Tracking Landing Screen The name of the first screen viewed. TRUE text
ga:exitScreenName DIMENSION STRING App Tracking Exit Screen The name of the screen when the user exited the application. TRUE text
ga:screenviews METRIC INTEGER App Tracking Screen Views The total number of screenviews. TRUE number
ga:uniqueScreenviews METRIC INTEGER App Tracking Unique Screen Views The number of unique screen views. Screen views in different sessions count a separate screen views. TRUE number
ga:screenviewsPerSession METRIC FLOAT App Tracking Screens / Session The average number of screenviews per session. number ga:screenviews / ga:sessions
ga:timeOnScreen METRIC TIME App Tracking Time on Screen The time spent viewing the current screen. TRUE number
ga:avgScreenviewDuration METRIC TIME App Tracking Avg. Time on Screen The average amount of time users spent on a screen in seconds. number
ga:eventCategory DIMENSION STRING Event Tracking Event Category The category of the event. TRUE text
ga:eventAction DIMENSION STRING Event Tracking Event Action The action of the event. TRUE text
ga:eventLabel DIMENSION STRING Event Tracking Event Label The label of the event. TRUE text
ga:totalEvents METRIC INTEGER Event Tracking Total Events The total number of events for the profile, across all categories. TRUE number
ga:uniqueEvents METRIC INTEGER Event Tracking Unique Events The number of unique events. Events in different sessions count as separate events. number
ga:eventValue METRIC INTEGER Event Tracking Event Value The total value of events for the profile. TRUE number
ga:avgEventValue METRIC FLOAT Event Tracking Avg. Value The average value of an event. number ga:eventValue / ga:totalEvents
ga:sessionsWithEvent METRIC INTEGER Event Tracking Sessions with Event The total number of sessions with events. TRUE number
ga:eventsPerSessionWithEvent METRIC FLOAT Event Tracking Events / Session with Event The average number of events per session with event. number ga:totalEvents / ga:sessionsWithEvent
ga:transactionId DIMENSION STRING Ecommerce Transaction ID The transaction ID for the shopping cart purchase as supplied by your ecommerce tracking method. TRUE text
ga:affiliation DIMENSION STRING Ecommerce Affiliation Typically used to designate a supplying company or brick and mortar location; product affiliation. TRUE text
ga:sessionsToTransaction DIMENSION STRING Ecommerce Sessions to Transaction The number of sessions between users' purchases and the related campaigns that lead to the purchases. TRUE text
ga:daysToTransaction DIMENSION STRING Ecommerce Days to Transaction The number of days between users' purchases and the related campaigns that lead to the purchases. TRUE text
ga:productSku DIMENSION STRING Ecommerce Product SKU The product sku for purchased items as you have defined them in your ecommerce tracking application. TRUE text
ga:productName DIMENSION STRING Ecommerce Product The product name for purchased items as supplied by your ecommerce tracking application. TRUE text
ga:productCategory DIMENSION STRING Ecommerce Product Category Any product variations (size, color) for purchased items as supplied by your ecommerce application. Not compatible with Enhanced Ecommerce. TRUE text
ga:currencyCode DIMENSION STRING Ecommerce Currency Code The local currency code of the transaction based on ISO 4217 standard. text
ga:transactions METRIC INTEGER Ecommerce Transactions The total number of transactions. TRUE number
ga:transactionsPerSession METRIC PERCENT Ecommerce Ecommerce Conversion Rate The average number of transactions for a session. number ga:transactions / ga:sessions
ga:transactionRevenue METRIC CURRENCY Ecommerce Revenue The total sale revenue provided in the transaction excluding shipping and tax. TRUE number
ga:revenuePerTransaction METRIC CURRENCY Ecommerce Average Order Value The average revenue for an e-commerce transaction. number ga:transactionRevenue / ga:transactions
ga:transactionRevenuePerSession METRIC CURRENCY Ecommerce Per Session Value Average transaction revenue for a session. number ga:transactionRevenue / ga:sessions
ga:transactionShipping METRIC CURRENCY Ecommerce Shipping The total cost of shipping. TRUE number
ga:transactionTax METRIC CURRENCY Ecommerce Tax The total amount of tax. TRUE number
ga:totalValue METRIC CURRENCY Ecommerce Total Value Total value for your property (including total revenue and total goal value). number (ga:transactionRevenue + ga:goalValueAll)
ga:itemQuantity METRIC INTEGER Ecommerce Quantity The total number of items purchased. For example, if users purchase 2 frisbees and 5 tennis balls, 7 items have been purchased. TRUE number
ga:uniquePurchases METRIC INTEGER Ecommerce Unique Purchases The number of product sets purchased. For example, if users purchase 2 frisbees and 5 tennis balls from your site, 2 unique products have been purchased. TRUE number
ga:revenuePerItem METRIC CURRENCY Ecommerce Average Price The average revenue per item. number ga:itemRevenue / ga:itemQuantity
ga:itemRevenue METRIC CURRENCY Ecommerce Product Revenue The total revenue from purchased product items. TRUE number
ga:itemsPerPurchase METRIC FLOAT Ecommerce Average QTY The average quantity of this item (or group of items) sold per purchase. number ga:itemQuantity / ga:uniquePurchases
ga:localTransactionRevenue METRIC CURRENCY Ecommerce Local Revenue Transaction revenue in local currency. number
ga:localTransactionShipping METRIC CURRENCY Ecommerce Local Shipping Transaction shipping cost in local currency. number
ga:localTransactionTax METRIC CURRENCY Ecommerce Local Tax Transaction tax in local currency. number
ga:localItemRevenue METRIC CURRENCY Ecommerce Local Product Revenue Product revenue in local currency. TRUE number
ga:socialInteractionNetwork DIMENSION STRING Social Interactions Social Source For social interactions, a value representing the social network being tracked. text
ga:socialInteractionAction DIMENSION STRING Social Interactions Social Action For social interactions, a value representing the social action being tracked (e.g. +1, bookmark) text
ga:socialInteractionNetworkAction DIMENSION STRING Social Interactions Social Source and Action For social interactions, a value representing the concatenation of the socialInteractionNetwork and socialInteractionAction action being tracked at this hit level (e.g. Google: +1) text
ga:socialInteractionTarget DIMENSION STRING Social Interactions Social Entity For social interactions, a value representing the URL (or resource) which receives the social network action. text
ga:socialEngagementType DIMENSION STRING Social Interactions Social Type Engagement type. Possible values are "Socially Engaged" or "Not Socially Engaged". text
ga:socialInteractions METRIC INTEGER Social Interactions Social Actions The total number of social interactions. number
ga:uniqueSocialInteractions METRIC INTEGER Social Interactions Unique Social Actions The number of sessions during which the specified social action(s) occurred at least once. This is based on the the unique combination of socialInteractionNetwork, socialInteractionAction, and socialInteractionTarget. number
ga:socialInteractionsPerSession METRIC FLOAT Social Interactions Actions Per Social Session The number of social interactions per session. number ga:socialInteractions / ga:uniqueSocialInteractions
ga:userTimingCategory DIMENSION STRING User Timings Timing Category A string for categorizing all user timing variables into logical groups for easier reporting purposes. TRUE text
ga:userTimingLabel DIMENSION STRING User Timings Timing Label The name of the resource's action being tracked. TRUE text
ga:userTimingVariable DIMENSION STRING User Timings Timing Variable A value that can be used to add flexibility in visualizing user timings in the reports. TRUE text
ga:userTimingValue METRIC INTEGER User Timings User Timing (ms) The total number of milliseconds for a user timing. number
ga:userTimingSample METRIC INTEGER User Timings User Timing Sample The number of hits that were sent for a particular userTimingCategory, userTimingLabel, and userTimingVariable. number
ga:avgUserTimingValue METRIC FLOAT User Timings Avg. User Timing (sec) The average amount of elapsed time. number (ga:userTimingValue / ga:userTimingSample / 1000)
ga:exceptionDescription DIMENSION STRING Exceptions Exception Description The description for the exception. TRUE text
ga:exceptions METRIC INTEGER Exceptions Exceptions The number of exceptions that were sent to Google Analytics. TRUE number
ga:exceptionsPerScreenview METRIC PERCENT Exceptions Exceptions / Screen The number of exceptions thrown divided by the number of screenviews. number ga:exceptions / ga:screenviews
ga:fatalExceptions METRIC INTEGER Exceptions Crashes The number of exceptions where isFatal is set to true. TRUE number
ga:fatalExceptionsPerScreenview METRIC PERCENT Exceptions Crashes / Screen The number of fatal exceptions thrown divided by the number of screenviews. number ga:fatalExceptions / ga:screenviews
ga:experimentId DIMENSION STRING Content Experiments Experiment ID The user-scoped id of the content experiment that the user was exposed to when the metrics were reported. TRUE text
ga:experimentVariant DIMENSION STRING Content Experiments Variation The user-scoped id of the particular variation that the user was exposed to during a content experiment. TRUE text
ga:dimensionXX DIMENSION STRING Custom Variables or Columns Custom Dimension XX The name of the requested custom dimension, where XX refers the number/index of the custom dimension. TRUE text
ga:customVarNameXX DIMENSION STRING Custom Variables or Columns Custom Variable (Key XX) The name for the requested custom variable. TRUE text
ga:metricXX METRIC INTEGER Custom Variables or Columns Custom Metric XX Value The name of the requested custom metric, where XX refers the number/index of the custom metric. Note that the data type of ga:metricXX can be INTEGER, CURRENCY or TIME. TRUE number
ga:customVarValueXX DIMENSION STRING Custom Variables or Columns Custom Variable (Value XX) The value for the requested custom variable. TRUE text
ga:date DIMENSION STRING Time Date The date of the session formatted as YYYYMMDD. text
ga:year DIMENSION STRING Time Year The year of the session. A four-digit year from 2005 to the current year. text
ga:month DIMENSION STRING Time Month of the year The month of the session. A two digit integer from 01 to 12. text
ga:week DIMENSION STRING Time Week of the Year The week of the session. A two-digit number from 01 to 53. Each week starts on Sunday. text
ga:day DIMENSION STRING Time Day of the month The day of the month. A two-digit number from 01 to 31. text
ga:hour DIMENSION STRING Time Hour A two-digit hour of the day ranging from 00-23 in the timezone configured for the account. This value is also corrected for daylight savings time, adhering to all local rules for daylight savings time. If your timezone follows daylight savings time, there will be an apparent bump in the number of sessions during the change-over hour (e.g. between 1:00 and 2:00) for the day per year when that hour repeats. A corresponding hour with zero sessions will occur at the opposite changeover. (Google Analytics does not track user time more precisely than hours.) TRUE text
ga:minute DIMENSION STRING Time Minute Returns the minute in the hour. The possible values are between 00 and 59. TRUE text
ga:nthMonth DIMENSION STRING Time Month Index Index for each month in the specified date range. Index for the first month in the date range is 0, 1 for the second month, and so on. The index corresponds to month entries. text
ga:nthWeek DIMENSION STRING Time Week Index Index for each week in the specified date range. Index for the first week in the date range is 0, 1 for the second week, and so on. The index corresponds to week entries. text
ga:nthDay DIMENSION STRING Time Day Index Index for each day in the specified date range. Index for the first day (i.e., start-date) in the date range is 0, 1 for the second day, and so on. text
ga:nthMinute DIMENSION STRING Time Minute Index Index for each minute in the specified date range. Index for the first minute of first day (i.e., start-date) in the date range is 0, 1 for the next minute, and so on. text
ga:dayOfWeek DIMENSION STRING Time Day of Week The day of the week. A one-digit number from 0 (Sunday) to 6 (Saturday). text
ga:dayOfWeekName DIMENSION STRING Time Day of Week Name The name of the day of the week (in English). text
ga:dateHour DIMENSION STRING Time Hour of Day Combined values of ga:date and ga:hour. text
ga:yearMonth DIMENSION STRING Time Month of Year Combined values of ga:year and ga:month. text
ga:yearWeek DIMENSION STRING Time Week of Year Combined values of ga:year and ga:week. text
ga:isoWeek DIMENSION STRING Time ISO Week of the Year The ISO week number, where each week starts with a Monday. Details: http://en.wikipedia.org/wiki/ISO_week_date. ga:isoWeek should only be used with ga:isoYear since ga:year represents gregorian calendar. text
ga:isoYear DIMENSION STRING Time ISO Year The ISO year of the session. Details: http://en.wikipedia.org/wiki/ISO_week_date. ga:isoYear should only be used with ga:isoWeek since ga:week represents gregorian calendar. text
ga:isoYearIsoWeek DIMENSION STRING Time ISO Week of ISO Year Combined values of ga:isoYear and ga:isoWeek. text
ga:dcmClickAd DIMENSION STRING DoubleClick Campaign Manager DFA Ad (GA Model) DCM ad name of the DCM click matching the Google Analytics session (premium only). text
ga:dcmClickAdId DIMENSION STRING DoubleClick Campaign Manager DFA Ad ID (GA Model) DCM ad ID of the DCM click matching the Google Analytics session (premium only). text
ga:dcmClickAdType DIMENSION STRING DoubleClick Campaign Manager DFA Ad Type (GA Model) DCM ad type name of the DCM click matching the Google Analytics session (premium only). text
ga:dcmClickAdTypeId DIMENSION STRING DoubleClick Campaign Manager DFA Ad Type ID DCM ad type ID of the DCM click matching the Google Analytics session (premium only). text
ga:dcmClickAdvertiser DIMENSION STRING DoubleClick Campaign Manager DFA Advertiser (GA Model) DCM advertiser name of the DCM click matching the Google Analytics session (premium only). text
ga:dcmClickAdvertiserId DIMENSION STRING DoubleClick Campaign Manager DFA Advertiser ID (GA Model) DCM advertiser ID of the DCM click matching the Google Analytics session (premium only). text
ga:dcmClickCampaign DIMENSION STRING DoubleClick Campaign Manager DFA Campaign (GA Model) DCM campaign name of the DCM click matching the Google Analytics session (premium only). text
ga:dcmClickCampaignId DIMENSION STRING DoubleClick Campaign Manager DFA Campaign ID (GA Model) DCM campaign ID of the DCM click matching the Google Analytics session (premium only). text
ga:dcmClickCreativeId DIMENSION STRING DoubleClick Campaign Manager DFA Creative ID (GA Model) DCM creative ID of the DCM click matching the Google Analytics session (premium only). text
ga:dcmClickCreative DIMENSION STRING DoubleClick Campaign Manager DFA Creative (GA Model) DCM creative name of the DCM click matching the Google Analytics session (premium only). text
ga:dcmClickRenderingId DIMENSION STRING DoubleClick Campaign Manager DFA Rendering ID (GA Model) DCM rendering ID of the DCM click matching the Google Analytics session (premium only). text
ga:dcmClickCreativeType DIMENSION STRING DoubleClick Campaign Manager DFA Creative Type (GA Model) DCM creative type name of the DCM click matching the Google Analytics session (premium only). text
ga:dcmClickCreativeTypeId DIMENSION STRING DoubleClick Campaign Manager DFA Creative Type ID (GA Model) DCM creative type ID of the DCM click matching the Google Analytics session (premium only). text
ga:dcmClickCreativeVersion DIMENSION STRING DoubleClick Campaign Manager DFA Creative Version (GA Model) DCM creative version of the DCM click matching the Google Analytics session (premium only). text
ga:dcmClickSite DIMENSION STRING DoubleClick Campaign Manager DFA Site (GA Model) Site name where the DCM creative was shown and clicked on for the DCM click matching the Google Analytics session (premium only). text
ga:dcmClickSiteId DIMENSION STRING DoubleClick Campaign Manager DFA Site ID (GA Model) DCM site ID where the DCM creative was shown and clicked on for the DCM click matching the Google Analytics session (premium only). text
ga:dcmClickSitePlacement DIMENSION STRING DoubleClick Campaign Manager DFA Placement (GA Model) DCM site placement name of the DCM click matching the Google Analytics session (premium only). text
ga:dcmClickSitePlacementId DIMENSION STRING DoubleClick Campaign Manager DFA Placement ID (GA Model) DCM site placement ID of the DCM click matching the Google Analytics session (premium only). text
ga:dcmClickSpotId DIMENSION STRING DoubleClick Campaign Manager DFA Floodlight Configuration ID (GA Model) DCM Floodlight configuration ID of the DCM click matching the Google Analytics session (premium only). text
ga:dcmFloodlightActivity DIMENSION STRING DoubleClick Campaign Manager DFA Activity DCM Floodlight activity name associated with the floodlight conversion (premium only). text
ga:dcmFloodlightActivityAndGroup DIMENSION STRING DoubleClick Campaign Manager DFA Activity and Group DCM Floodlight activity name and group name associated with the floodlight conversion (premium only). text
ga:dcmFloodlightActivityGroup DIMENSION STRING DoubleClick Campaign Manager DFA Activity Group DCM Floodlight activity group name associated with the floodlight conversion (premium only). text
ga:dcmFloodlightActivityGroupId DIMENSION STRING DoubleClick Campaign Manager DFA Activity Group ID DCM Floodlight activity group ID associated with the floodlight conversion (premium only). text
ga:dcmFloodlightActivityId DIMENSION STRING DoubleClick Campaign Manager DFA Activity ID DCM Floodlight activity ID associated with the floodlight conversion (premium only). text
ga:dcmFloodlightAdvertiserId DIMENSION STRING DoubleClick Campaign Manager DFA Advertiser ID DCM Floodlight advertiser ID associated with the floodlight conversion (premium only). text
ga:dcmFloodlightSpotId DIMENSION STRING DoubleClick Campaign Manager DFA Floodlight Configuration ID DCM Floodlight configuration ID associated with the floodlight conversion (premium only). text
ga:dcmLastEventAd DIMENSION STRING DoubleClick Campaign Manager DFA Ad DCM ad name of the last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (premium only). text
ga:dcmLastEventAdId DIMENSION STRING DoubleClick Campaign Manager DFA Ad ID (DFA Model) DCM ad ID of the last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (premium only). text
ga:dcmLastEventAdType DIMENSION STRING DoubleClick Campaign Manager DFA Ad Type (DFA Model) DCM ad type name of the last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (premium only). text
ga:dcmLastEventAdTypeId DIMENSION STRING DoubleClick Campaign Manager DFA Ad Type ID (DFA Model) DCM ad type ID of the last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (premium only). text
ga:dcmLastEventAdvertiser DIMENSION STRING DoubleClick Campaign Manager DFA Advertiser (DFA Model) DCM advertiser name of the last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (premium only). text
ga:dcmLastEventAdvertiserId DIMENSION STRING DoubleClick Campaign Manager DFA Advertiser ID (DFA Model) DCM advertiser ID of the last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (premium only). text
ga:dcmLastEventAttributionType DIMENSION STRING DoubleClick Campaign Manager DFA Attribution Type (DFA Model) There are two possible values: ClickThrough and ViewThrough. If the last DCM event associated with the Google Analytics session was a click, then the value will be ClickThrough. If the last DCM event associated with the Google Analytics session was an ad impression, then the value will be ViewThrough (premium only). text
ga:dcmLastEventCampaign DIMENSION STRING DoubleClick Campaign Manager DFA Campaign (DFA Model) DCM campaign name of the last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (premium only). text
ga:dcmLastEventCampaignId DIMENSION STRING DoubleClick Campaign Manager DFA Campaign ID (DFA Model) DCM campaign ID of the last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (premium only). text
ga:dcmLastEventCreativeId DIMENSION STRING DoubleClick Campaign Manager DFA Creative ID (DFA Model) DCM creative ID of the last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (premium only). text
ga:dcmLastEventCreative DIMENSION STRING DoubleClick Campaign Manager DFA Creative (DFA Model) DCM creative name of the last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (premium only). text
ga:dcmLastEventRenderingId DIMENSION STRING DoubleClick Campaign Manager DFA Rendering ID (DFA Model) DCM rendering ID of the last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (premium only). text
ga:dcmLastEventCreativeType DIMENSION STRING DoubleClick Campaign Manager DFA Creative Type (DFA Model) DCM creative type name of the last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (premium only). text
ga:dcmLastEventCreativeTypeId DIMENSION STRING DoubleClick Campaign Manager DFA Creative Type ID (DFA Model) DCM creative type ID of the last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (premium only). text
ga:dcmLastEventCreativeVersion DIMENSION STRING DoubleClick Campaign Manager DFA Creative Version (DFA Model) DCM creative version of the last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (premium only). text
ga:dcmLastEventSite DIMENSION STRING DoubleClick Campaign Manager DFA Site (DFA Model) Site name where the DCM creative was shown and clicked on for the last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (premium only). text
ga:dcmLastEventSiteId DIMENSION STRING DoubleClick Campaign Manager DFA Site ID (DFA Model) DCM site ID where the DCM creative was shown and clicked on for the last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (premium only). text
ga:dcmLastEventSitePlacement DIMENSION STRING DoubleClick Campaign Manager DFA Placement (DFA Model) DCM site placement name of the last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (premium only). text
ga:dcmLastEventSitePlacementId DIMENSION STRING DoubleClick Campaign Manager DFA Placement ID (DFA Model) DCM site placement ID of the last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (premium only). text
ga:dcmLastEventSpotId DIMENSION STRING DoubleClick Campaign Manager DFA Floodlight Configuration ID (DFA Model) DCM Floodlight configuration ID of the last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (premium only). text
ga:dcmFloodlightQuantity METRIC INTEGER DoubleClick Campaign Manager DFA Conversions The number of DCM Floodlight conversions (premium only). number
ga:dcmFloodlightRevenue METRIC CURRENCY DoubleClick Campaign Manager DFA Revenue DCM Floodlight revenue (premium only). number
ga:landingContentGroupXX DIMENSION STRING Content Grouping Landing Page Group XX Content group of a user's landing page. TRUE text
ga:previousContentGroupXX DIMENSION STRING Content Grouping Previous Page Group XX Refers to content group that was visited before another content group. TRUE text
ga:contentGroupXX DIMENSION STRING Content Grouping Page Group XX Content group on a property. A content group is a collection of content providing a logical structure that can be determined by tracking code or page title/url regex match, or predefined rules. TRUE text
ga:userAgeBracket DIMENSION STRING Audience Age Age bracket of user. text
ga:userGender DIMENSION STRING Audience Gender Gender of user. text
ga:interestOtherCategory DIMENSION STRING Audience Other Category Indicates that users are more likely to be interested in learning about the specified category, and more likely to be ready to purchase. text
ga:interestAffinityCategory DIMENSION STRING Audience Affinity Category (reach) Indicates that users are more likely to be interested in learning about the specified category. text
ga:interestInMarketCategory DIMENSION STRING Audience In-Market Segment Indicates that users are more likely to be ready to purchase products or services in the specified category. text
ga:adsenseRevenue METRIC CURRENCY Adsense AdSense Revenue The total revenue from AdSense ads. TRUE number
ga:adsenseAdUnitsViewed METRIC INTEGER Adsense AdSense Ad Units Viewed The number of AdSense ad units viewed. An Ad unit is a set of ads displayed as a result of one piece of the AdSense ad code. Details: https://support.google.com/adsense/answer/32715?hl=en TRUE number
ga:adsenseAdsViewed METRIC INTEGER Adsense AdSense Impressions The number of AdSense ads viewed. Multiple ads can be displayed within an Ad Unit. TRUE number
ga:adsenseAdsClicks METRIC INTEGER Adsense AdSense Ads Clicked The number of times AdSense ads on your site were clicked. TRUE number
ga:adsensePageImpressions METRIC INTEGER Adsense AdSense Page Impressions The number of pageviews during which an AdSense ad was displayed. A page impression can have multiple Ad Units. TRUE number
ga:adsenseCTR METRIC PERCENT Adsense AdSense CTR The percentage of page impressions that resulted in a click on an AdSense ad. number ga:adsenseAdsClicks/ga:adsensePageImpressions
ga:adsenseECPM METRIC CURRENCY Adsense AdSense eCPM The estimated cost per thousand page impressions. It is your AdSense Revenue per 1000 page impressions. number ga:adsenseRevenue/(ga:adsensePageImpressions/1000)
ga:adsenseExits METRIC INTEGER Adsense AdSense Exits The number of sessions that ended due to a user clicking on an AdSense ad. TRUE number
ga:adsenseViewableImpressionPercent METRIC PERCENT Adsense AdSense Viewable Impression % The percentage of impressions that were viewable. number
ga:adsenseCoverage METRIC PERCENT Adsense AdSense Coverage The percentage of ad requests that returned at least one ad. number
ga:adxImpressions METRIC INTEGER Ad Exchange AdX Impressions An AdX ad impression is reported whenever an individual ad is displayed on your website. For example, if a page with two ad units is viewed once, we'll display two impressions. TRUE number
ga:adxCoverage METRIC PERCENT Ad Exchange AdX Coverage Coverage is the percentage of ad requests that returned at least one ad. Generally, coverage can help you identify sites where your AdX account isn't able to provide targeted ads. (Ad Impressions / Total Ad Requests) * 100 number
ga:adxMonetizedPageviews METRIC INTEGER Ad Exchange AdX Monetized Pageviews Monetized Pageviews measures the total number of pageviews on your property that were shown with an ad from your linked AdX account. Note - a single page can have multiple ad units. TRUE number
ga:adxImpressionsPerSession METRIC FLOAT Ad Exchange AdX Impressions / Session The ratio of AdX ad impressions to Analytics sessions (Ad Impressions / Analytics Sessions). number
ga:adxViewableImpressionsPercent METRIC PERCENT Ad Exchange AdX Viewable Impressions % The percentage of ad impressions that were viewable. An impression is considered a viewable impression when it has appeared within a user's browser and had the opportunity to be seen. number
ga:adxClicks METRIC INTEGER Ad Exchange AdX Clicks The number of times AdX ads were clicked on your site. TRUE number
ga:adxCTR METRIC PERCENT Ad Exchange AdX CTR The percentage of pageviews that resulted in a click on an AdX ad. number
ga:adxRevenue METRIC CURRENCY Ad Exchange AdX Revenue The total estimated revenue from AdX ads. TRUE number
ga:adxRevenuePer1000Sessions METRIC CURRENCY Ad Exchange AdX Revenue / 1000 Sessions The total estimated revenue from AdX ads per 1000 Analytics sessions. Note that this metric is based on sessions to your site and not ad impressions. number
ga:adxECPM METRIC CURRENCY Ad Exchange AdX eCPM The effective cost per thousand pageviews. It is your AdX Revenue per 1000 pageviews. number
ga:campaignCode DIMENSION STRING Traffic Sources Campaign Code When using manual campaign tracking, the value of the utm_id campaign tracking parameter. text
ga:channelGrouping DIMENSION STRING Channel Grouping Default Channel Grouping The default channel grouping that is shared within the View (Profile). TRUE text
ga:checkoutOptions DIMENSION STRING Ecommerce Checkout Options User options specified during the checkout process, e.g., FedEx, DHL, UPS for delivery options or Visa, MasterCard, AmEx for payment options. This dimension should be used along with ga:shoppingStage (Enhanced Ecommerce). TRUE text
ga:cityId DIMENSION STRING Geo Network City ID The city IDs of users, derived from IP addresses or Geographical IDs. The city IDs are the same as the Criteria IDs found at: https://developers.google.com/analytics/devguides/collection/protocol/v1/geoid FALSE text
ga:correlationModelId DIMENSION STRING Related Products Correlation Model ID Correlation Model ID for related products. text
ga:countryIsoCode DIMENSION STRING Geo Network Country ISO Code The country ISO code of users, derived from IP addresses or Geographical IDs. Values are given as an ISO-3166-1 alpha-2 code. FALSE text
ga:dataSource DIMENSION STRING Platform or Device Data Source The data source of a hit. By default, hits sent from ga.js and analytics.js are reported as "web". Hits sent from the mobile SDKs are reported as "app". These values can be overridden in the Measurement Protocol. TRUE text
ga:internalPromotionCreative DIMENSION STRING Ecommerce Internal Promotion Creative The creative content designed for a promotion (Enhanced Ecommerce). TRUE text
ga:internalPromotionId DIMENSION STRING Ecommerce Internal Promotion ID The ID of the promotion (Enhanced Ecommerce). TRUE text
ga:internalPromotionName DIMENSION STRING Ecommerce Internal Promotion Name The name of the promotion (Enhanced Ecommerce). TRUE text
ga:internalPromotionPosition DIMENSION STRING Ecommerce Internal Promotion Position The position of the promotion on the web page or application screen (Enhanced Ecommerce). TRUE text
ga:isTrueViewVideoAd DIMENSION STRING Adwords TrueView Video Ad Yes' or 'No' - Indicates whether the ad is an AdWords TrueView video ad. text
ga:nthHour DIMENSION STRING Time Hour Index Index for each hour in the specified date range. Index for the first hour of first day (i.e., start-date) in the date range is 0, 1 for the next hour, and so on. text
ga:orderCouponCode DIMENSION STRING Ecommerce Order Coupon Code Code for the order-level coupon (Enhanced Ecommerce). TRUE text
ga:productBrand DIMENSION STRING Ecommerce Product Brand The brand name under which the product is sold (Enhanced Ecommerce). TRUE text
ga:productCategoryHierarchy DIMENSION STRING Ecommerce Product Category (Enhanced Ecommerce) The hierarchical category in which the product is classified (Enhanced Ecommerce). TRUE text
ga:productCategoryLevelXX DIMENSION STRING Ecommerce Product Category Level XX Level (1-5) in the product category hierarchy, starting from the top (Enhanced Ecommerce). TRUE text
ga:productCouponCode DIMENSION STRING Ecommerce Product Coupon Code Code for the product-level coupon (Enhanced Ecommerce). TRUE text
ga:productListName DIMENSION STRING Ecommerce Product List Name The name of the product list in which the product appears (Enhanced Ecommerce). TRUE text
ga:productListPosition DIMENSION STRING Ecommerce Product List Position The position of the product in the product list (Enhanced Ecommerce). TRUE text
ga:productVariant DIMENSION STRING Ecommerce Product Variant The specific variation of a product, e.g., XS, S, M, L for size or Red, Blue, Green, Black for color (Enhanced Ecommerce). TRUE text
ga:queryProductId DIMENSION STRING Related Products Queried Product ID ID of the product being queried. text
ga:queryProductName DIMENSION STRING Related Products Queried Product Name Name of the product being queried. text
ga:queryProductVariation DIMENSION STRING Related Products Queried Product Variation Variation of the product being queried. text
ga:regionId DIMENSION STRING Geo Network Region ID The region ID of users, derived from IP addresses or Geographical IDs. In the U.S., a region is a state, such as New York. The region IDs are the same as the Criteria IDs found at: https://developers.google.com/analytics/devguides/collection/protocol/v1/geoid FALSE text
ga:regionIsoCode DIMENSION STRING Geo Network Region ISO Code The region ISO code of users, derived from IP addresses or Geographical IDs. Values are given as an ISO-3166-2 code. FALSE text
ga:relatedProductId DIMENSION STRING Related Products Related Product ID ID of the related product. text
ga:relatedProductName DIMENSION STRING Related Products Related Product Name Name of the related product. text
ga:relatedProductVariation DIMENSION STRING Related Products Related Product Variation Variation of the related product. text
ga:shoppingStage DIMENSION STRING Ecommerce Shopping Stage Various stages of the shopping experience that users completed in a session, e.g., PRODUCT_VIEW, ADD_TO_CART, CHECKOUT, etc. (Enhanced Ecommerce). TRUE text
ga:subContinentCode DIMENSION STRING Geo Network Sub Continent Code The sub-continent code of users, derived from IP addresses or Geographical IDs. For example, Polynesia or Northern Europe. Values are given as a UN M.49 code. text
ga:buyToDetailRate METRIC PERCENT Ecommerce Buy-to-Detail Rate Unique purchases divided by views of product detail pages (Enhanced Ecommerce). number
ga:cartToDetailRate METRIC PERCENT Ecommerce Cart-to-Detail Rate Product adds divided by views of product details (Enhanced Ecommerce). number
ga:correlationScore METRIC CURRENCY Related Products Correlation Score Correlation Score for related products. number
ga:dcmCPC METRIC CURRENCY DoubleClick Campaign Manager DFA CPC DCM Cost Per Click (premium only). number
ga:dcmCTR METRIC PERCENT DoubleClick Campaign Manager DFA CTR DCM Click Through Rate (premium only). number
ga:dcmClicks METRIC INTEGER DoubleClick Campaign Manager DFA Clicks DCM Total Clicks (premium only). number
ga:dcmCost METRIC CURRENCY DoubleClick Campaign Manager DFA Cost DCM Total Cost (premium only). number
ga:dcmImpressions METRIC INTEGER DoubleClick Campaign Manager DFA Impressions DCM Total Impressions (premium only). number
ga:dcmROAS METRIC PERCENT DoubleClick Campaign Manager DFA ROAS DCM Return On Ad Spend (ROAS) (premium only). number
ga:dcmRPC METRIC CURRENCY DoubleClick Campaign Manager DFA RPC DCM Revenue Per Click (premium only). number
ga:hits METRIC INTEGER Session Hits Total number of hits sent to Google Analytics, for the view (profile). This metric sums all hit types, including pageview, custom event, ecommerce, and other types. Note that this number is based on the view (profile), not the property, and therefore is not the same as the property's hit volume. TRUE number
ga:internalPromotionCTR METRIC PERCENT Ecommerce Internal Promotion CTR The rate at which users clicked through to view the internal promotion (ga:internalPromotionClicks / ga:internalPromotionViews) - (Enhanced Ecommerce). number ga:internalPromotionClicks / ga:internalPromotionViews
ga:internalPromotionClicks METRIC INTEGER Ecommerce Internal Promotion Clicks The number of clicks on an internal promotion (Enhanced Ecommerce). TRUE number
ga:internalPromotionViews METRIC INTEGER Ecommerce Internal Promotion Views The number of views of an internal promotion (Enhanced Ecommerce). TRUE number
ga:localProductRefundAmount METRIC CURRENCY Ecommerce Local Product Refund Amount Refund amount for a given product in the local currency (Enhanced Ecommerce). TRUE number
ga:localRefundAmount METRIC CURRENCY Ecommerce Local Refund Amount Total refund amount for the transaction in the local currency (Enhanced Ecommerce). TRUE number
ga:productAddsToCart METRIC INTEGER Ecommerce Product Adds To Cart Number of times the product was added to the shopping cart (Enhanced Ecommerce). TRUE number
ga:productCheckouts METRIC INTEGER Ecommerce Product Checkouts Number of times the product was included in the check-out process (Enhanced Ecommerce). TRUE number
ga:productDetailViews METRIC INTEGER Ecommerce Product Detail Views Number of times users viewed the product-detail page (Enhanced Ecommerce). TRUE number
ga:productListCTR METRIC PERCENT Ecommerce Product List CTR The rate at which users clicked through on the product in a product list (ga:productListClicks / ga:productListViews) - (Enhanced Ecommerce). number ga:productListClicks / ga:productListViews
ga:productListClicks METRIC INTEGER Ecommerce Product List Clicks Number of times users clicked the product when it appeared in the product list (Enhanced Ecommerce). TRUE number
ga:productListViews METRIC INTEGER Ecommerce Product List Views Number of times the product appeared in a product list (Enhanced Ecommerce). TRUE number
ga:productRefundAmount METRIC CURRENCY Ecommerce Product Refund Amount Total refund amount associated with the product (Enhanced Ecommerce). TRUE number
ga:productRefunds METRIC INTEGER Ecommerce Product Refunds Number of times a refund was issued for the product (Enhanced Ecommerce). TRUE number
ga:productRemovesFromCart METRIC INTEGER Ecommerce Product Removes From Cart Number of times the product was removed from shopping cart (Enhanced Ecommerce). TRUE number
ga:productRevenuePerPurchase METRIC CURRENCY Ecommerce Product Revenue per Purchase Average product revenue per purchase (commonly used with Product Coupon Code) (ga:itemRevenue / ga:uniquePurchases) - (Enhanced Ecommerce). number ga:itemRevenue / ga:uniquePurchases
ga:quantityAddedToCart METRIC INTEGER Ecommerce Quantity Added To Cart Number of product units added to the shopping cart (Enhanced Ecommerce). TRUE number
ga:quantityCheckedOut METRIC INTEGER Ecommerce Quantity Checked Out Number of product units included in check out (Enhanced Ecommerce). TRUE number
ga:quantityRefunded METRIC INTEGER Ecommerce Quantity Refunded Number of product units refunded (Enhanced Ecommerce). TRUE number
ga:quantityRemovedFromCart METRIC INTEGER Ecommerce Quantity Removed From Cart Number of product units removed from cart (Enhanced Ecommerce). TRUE number
ga:queryProductQuantity METRIC INTEGER Related Products Queried Product Quantity Quantity of the product being queried. number
ga:refundAmount METRIC CURRENCY Ecommerce Refund Amount Currency amount refunded for a transaction (Enhanced Ecommerce). TRUE number
ga:relatedProductQuantity METRIC INTEGER Related Products Related Product Quantity Quantity of the related product. number
ga:revenuePerUser METRIC CURRENCY Ecommerce Revenue per User The total sale revenue provided in the transaction excluding shipping and tax divided by the total number of users. FALSE number
ga:sessionsPerUser METRIC FLOAT User Number of Sessions per User The total number of sessions divided by the total number of users. FALSE number
ga:totalRefunds METRIC INTEGER Ecommerce Refunds Number of refunds that have been issued (Enhanced Ecommerce). TRUE number
ga:transactionsPerUser METRIC FLOAT Ecommerce Transactions per User The total number of transactions divided by the total number of users. FALSE number