It is important for a company to be aware of its performance and growth. A North Star Metric should represent the growth of a company on it’s core value. This metric will help the company could adjust its strategy and communicate its performance.
A few requirements are written down to which the Alkemio North Star Metric must comply.
- It should be very simple: anyone (investors, partners) should be able to understand it
- It should not require any explanation
- It should be independent of platform developments like new features
- It should match with Alkemio's purpose: getting an active community to work together onSubspaces and make impact
The metric that matches all these requirements is the Monthly Active Users (MAU). Where a user is active when it made any contribution on the platform, where contributions are the following:
- Created Subspace / Subspace
- Created Callout
- Response to Callout (new comment, new card, new canvas, comment on card, edit canvas)
- Wrote an update
- Changed Space / Subspace / Subspace content
- Joined Space / Subspace / Subspace
Numbers 1 – 5 are active contributions, as they reflect the addition of knowledge to the ecosystem. Taking part in a Space, Subspace or Subspace can also be seen as a contribution: a user therewith grows the visible community on that topic and increases its exposure to other users.
The North Star Metric will be tracked on the platform level, and also for each Space.