This repository contains the market cluster analysis performed on the Philippine's demographic data using JMP by SAS.
The link to the data can be found here: https://psa.gov.ph/
The corresponding JMP files can be found under the 'Market Cluster Analysis' folder, while the PDF detailing the methodology and insights from the clustering analysis can be found under the 'Methodology & Insights' folder.
For easy reference, the executive summary of the methodology employed and the insights obtained are as follow:
