Fall 2024 section of EMSE 6035: Marketing Analytics for Design Decisions @ GWU
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Updated
Sep 3, 2024 - HTML
Fall 2024 section of EMSE 6035: Marketing Analytics for Design Decisions @ GWU
Explore consumer preferences & valuations for TV products with Conjoint & Bootstrapped Willingness-To-Pay analysis. Compare and analyze own design against competition for an edge! Enhance your product strategy!
Used R to build a Conjoint Analysis from scratch, assessing the importance of different features of a Flat-Panel TV.
An app to help in the calibration of Vulnerability Scores for humanitarian assistance targeting
This is a full conjoint analysis study ran on 250 survey participants, analysed through Bayesian Hierarchical Model, using RSTAN package
Replication of a Horiuchi, Smith, & Yamamoto (2020) paper on voter preferences in Japan using R for conjoint analysis.
This repository is a coursework I have taken at McCombs School of Business, UT Austin during my master's degree
This project is to predict credit card customer default risk using data from April to September 2005 for customers in Taiwan. It involves preprocessing the data, including cleaning and transforming, and employing algorithms like Apriori for association analysis and Random Forest for modeling to predict next month's defaulters.
CX project by analyzing the survey data and driving actionable insights to design the product and recommending further marketing campaign strategies
Conjoint analysis is a data informed approach to understanding what consumers prefer about a product
This repository contains configuration files for performing conjoint analysis on Netflix survey data.
This is a repository for the paper "Consider Your Companions Carefully: How Voters Perceive (Coalition) Governments’ Poor Valence Images?"
I help an espresso machine manufacturer assess the product attribute preferences coffee drinkers have while purchasing espresso machines using conjoint analysis in Microsoft Excel
Code to support analysis of AAAI HCOMP 2021 Paper "Modeling Simultaneous Preferences for Age, Gender, Race, and Professional Profiles in Government-Expense Spending: a Conjoint Analysis"
portfolio of business & marketing analytics coursework
R
Conjoint analysis with data dummy
Market and Insights Analyst at the consulting services department of a multinational professional services firm. As part of this role, you are asked to work across the following three (3) different client engagement projects.
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