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Uplift Modeling to identify the pursuable group of users from all the users in order to send them encouragement (in terms of coupons or other offers) to buy the product more without spending resources to convert those users who are not willing or interested to buy the product even after encouragement.
My collection of causal inference algorithms built on top of accessible, simple, out-of-the-box ML methods, aimed at being explainable and useful in the business context