Identifying-best-deals-recommended-paired-products-using-Association-Rule-Learning-Apriori

Identifying best deals (recommended pairs for market optimization deals to optimize profits) using Apriori model which is an Association Rule Learning model. Data includes list of transactions of different items that customers tend to buy together on a weekly basis. The mission is to return association rules - two elements that the shop owner can find the best deals for the clients/buyers. In simpler terms, Apriori is about people who bought something, also bought something else or who watched something. In the output, the more the value of the Lift, the higher the chance is for buying those two products together.