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In this project, we explore the sales data for a retail company and generate various analytics and insights from customer's past purchase behavior. I used SQL to analyze sales revenue. We also perform customer segmentation analysis using the RFM technique.

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Customer Segementation Analysis for Retail Business (Sales)

PROJECT OVERVIEW

In this project, we explored a sales dataset and performed various analysis and drawed insights from customer's past purchase behavior. I used SQL to analyze the sales revenue data and create a customer segmentation analysis using the RFM technique.

RESULTS

  1. Sales Dashboard 1 -

Dashboard 1

  1. Sales Dashboard 2 -

Dashboard 2

About

In this project, we explore the sales data for a retail company and generate various analytics and insights from customer's past purchase behavior. I used SQL to analyze sales revenue. We also perform customer segmentation analysis using the RFM technique.

Topics

sql dashboard data-analysis customer tableau-server rfm-analysis segmentation-based-detection

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