The Modern Business Data Analyst

This repository contains supplemental material like code, exercises, datasets, notes etc. for my book The Modern Business Data Analyst: A Case Study Introduction into Business Analytics with CRISP-DM and R.
This book illustrates and explains the key concepts of business data analytics from scratch, tackling the day-to-day challenges of a business data analyst. In particular, it

• Illustrates and explains hands-on the key concepts of business data analytics with R and CRISP-DM.
• Features practical problems, business cases, and datasets, using the fictional whisky company Junglivet.
• Complemented by a website that includes further material as well as all sample code in detail.

The different chapters prioritize practical understanding over mathematical theory, using realistic business data and challenges of the Junglivet Whisky Company to intuitively grasp key concepts and ideas. Designed for beginners and intermediates, this book guides you from business data analytics fundamentals to advanced techniques, covering a large number of different techniques and best-practices which you can immediately exploit in your daily work.

The book does not assume that you have an academic degree or any experience with business data analytics or data science. All you need is an open mind, willingness to puzzle and think mathematically, and the willingness to write some R code. This book is your all-in-one resource to become proficient in business data analytics with R, equipped with practical skills for the real world.

The Modern Business Data Analyst: A Case Study Introduction into Business Analytics with CRISP-DM and R. ISBN: ISBN 978-3-031-59906-4 For further information see the book website: www.junglivet.com