The goal of this project is to perform cohort analysis to understand engagement and retention of an app's users. More specifically, it is intented to answer the following questions:
- Which factors are associated with better engagement/retention?
- What segments are doing well and what could be improved?
- What are the recommendations (business initiatives or product changes) to address these opportunties?
- What other research, experiments, or approaches could help the company get more clarity on the problem?
Data:
- users.csv: a user table with data on users who joined between January and August 2019.
- user_activity: a usage summary table that has a row for each day a user logged into the product.
Documents:
- Jupyter notebook: rentention_rate_cohort_analysis.ipynb
- Analysis Deck: retention_rate_cohort_analysis.pptx