Syracuse University, Masters of Applied Data Science - MAR 653 Marketing Analytics
-
Updated
Mar 24, 2020 - HTML
Syracuse University, Masters of Applied Data Science - MAR 653 Marketing Analytics
Dimension Reduction in R
Exploration of USC Sustainability initiatives and current trends in energy use to work toward carbon neutrality. This project includes data cleaning, exploration, analysis and recommendations to support the University's objectives and movement toward a greener campus.
Análise de Correspondência Simples da distribuição de EPI's nos estados brasileiros pelo Ministério da Saúde.
This repo contains project(s) from the Marketing Analytics course.
I use MS Excel to position household blenders in the market based on customer perceptions using a perceptual map, which also helps indicate gaps and potential opportunities in the market to launch a new household blender brand.
I use R to analyze survey data to position popular consumer electronics brands using Principal Component Analysis, uncovering key perceptual attributes and providing insights for targeted marketing strategies.
Add a description, image, and links to the perceptual-map topic page so that developers can more easily learn about it.
To associate your repository with the perceptual-map topic, visit your repo's landing page and select "manage topics."